Image compression reduces file size via algorithms, divided into lossy and lossless types. Lossy compression (JPG, WEBP, AVIF) discards data the human eye is less sensitive to (mainly high-frequency chroma information) for dramatic size reduction; lossless compression (PNG) optimizes encoding without losing any pixel data but achieves smaller savings.
**Why image compression matters**: Unoptimized images often account for 50%+ of total page weight. Google Core Web Vitals LCP (Largest Contentful Paint) is directly affected by image loading speed — compressing images significantly improves load times and SEO rankings. For email attachments, form uploads, and social media, compression avoids exceeding file size limits.
**Choosing a compression level**: Recommended (quality 75) is the sweet spot for most scenarios — 40-70% size reduction with visually imperceptible quality loss. Extreme (quality 20) is for avatars/thumbnails where size is critical. Light (quality 90) is for product photos/photography requiring maximum quality.
**Format recommendations**: If the target platform supports it, convert to WEBP or AVIF — these modern formats are 25-50% smaller than JPG at equivalent quality, and support transparency and animation. This tool also provides image format conversion.
This tool supports **11 major image formats** (JPG/JPEG/PNG/WEBP/GIF/AVIF/BMP/ICO/HEIC/JXL/TIFF) including iPhone HEIC photos and next-gen AVIF, max 20MB per file, with batch processing and per-image ratio display. Images upload to the server for compression and are **automatically deleted after 2 hours**.